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ARCADIA
Enter the world of nostalgia
About Arcadia brand
Arcadia is a niche perfumery born and bred in the UAE by Amna Al Habtoor. With an aim to turn scents into memories and relive memories through scents, it is where sentimentalists and preachers of nostalgia reside.
Arcadia is a blank canvas awaiting expressionism, a clean slate for the unreserved, an abode for the unconventional. It prides itself of being unreserved, progressive and experiential all while being connective and rooted. A voice that is impactful through its obscurity and nostalgic in its resonance. Arcadia aims to develop inimitable experiences through its products and presence as a movement. It envisions international brand recognition for its forward and progressive stance in th efragrance market.
Amna is a graduate of strategy & design. She joined her family business as an executive director of marketing and communications at Al Habtoor motors, with high involvement in some of the company’s most luxury profile deals, including those with Bugatti, Bentley, & McLaren. Redirecting her ambitions, Amna founded mash concepts in 2014. Exploring one of her earliest passions, perfume, Amna seized an opportunity to fulfill a lifelong dream of niche perfumery.
Towards the completion of her perfumery course, Amna was drawn to the idea of a fragrance line focused on the art of nostalgia. Soon enough, Arcadia was brought to life. A brand that redeveloped the culture of scents in the Middle East, through a contemporary and experiential manner. Arcadia encompasses the ideabehind reminiscing and creating memories through the art of scents.
