Santa Maria Novella

Step into the magical world of fragrance artistry

About Santa Maria Novella brand

The Officina Profumo-Farmaceutica di Santa Maria Novella can trace its roots back to the Florence of 1221. In that year, Dominican friars founded the convent of Santa Maria Novella, and began to cultivate - among other things - a garden. From that same garden, many centuries of experience in pharmacopeia and natural preparations began to develop. And in later years that experience would expand to include the worlds of cosmetics, fragrances and wellness products.

Inside the convent complex of the church of Santa Maria Novella in Florence is the historic shop of the Officina which has been the heart and soul of its activities for centuries.

For 800 years, this has been the place where antique preparations, perfumes and cosmetics are created and distributed, making the shop in Via della Scala the oldest pharmacy in the world. "La Scala" is the flagship museum of the Officina Profumo Farmaceutica Santa Maria Novella.

The sacristy frescoed at the end of the fourteenth century by a pupil of Giotto, the manuscripts with the cosmetic and curative recipes developed by the apothecary friars and the original tools with which the ancient preparations were produced make "La Scala" a unique and priceless asset.

Today this place still conveys the identity of a brand that over time has been able to preserve and enhance the best qualities of Italy, Florence, and the Renaissance creativity, craftsmanship and attention to quality.


Testimonials

"I love Melograno! Its fresh pomegranate scent reminds me of Italy, and I imagine spending my days in a garden. Although fruit is the essence, it is not purely fruity or sweet; it leaves a gentle musky feeling on the skin. I wear it every day and feel special. This is one of my favorite perfumes from this house."Karla Bošnjak
"Angeli Di Firenze wax fresheners are wonderful! The scent fills my entire house, creating a warm and cozy atmosphere. It's something between fruit and chamomile. I love them; put them in your closets and drawers, trust me!"Tihana Kušter
"Pomegranate-scented soaps are a real discovery. I'm glad I found them at Belodore perfumeries! The scent is wonderful and long-lasting, and the soaps are very gentle on the skin. I've never felt anything like this on my skin before. I will definitely buy them again!"Diana Martinić

Santa Maria Novella Shop