Hrvatski
Selahatin Whitening Toothpaste Escapist 65ml - Toothpaste
As low as
22,00 €
Availability:
In stock
SKU
SEL73868
Reality is the state of things as they exist, fantasy is an idealistic notion of them.
Escapist represents a more perfect union between the ordinary and the extraordinary. It blends delicate but vivid cinnamon with lush almond, opulent grapefruit, pulpy bitter orange and sun-kissed oranges with wintergreen peppermint.
– Escapist is the essence of Selahatin. I want people to use Selahatin and forget about reality and whatever everyday stuffs going on and be taken to this magical fantasy place for a moment. To me, that’s what Escapist represents says founder Kristoffer Vural.
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Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine an
