Hrvatski
Selahatin Whitening Toothpaste Vesper 65ml - Toothpaste
As low as
22,00 €
Availability:
In stock
SKU
SEL73870
Anise, Licorice & Cinnamon
As dusk falls men and women have for hundreds of years engaged in a holy ceremony in search of a higher calling. These nightfall rituals are known as vespers – evening prayers.
Inspired by the riddled nature of sacral imagery, vesper seeks to embody the cryptical and the ceremonial.
– I wanted to Vesper to have some feeling of religiosity because it represents mankind’s attempt to portray the mystical and the metaphysical – that which is beyond us and our realm of understanding, says Kristoffer Vural, founder of Selahatin.
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Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine an
