Constantly seeking new excitements, the socialites of the day were delighted to discover the exoticism of the East and Asia. Endless parties take place in cedar-lined gardens, where cherry blossoms flutter in the smoke from the hookahs.
Alexandre J, creative French designer launched his fragrance brand in 2012 with a single predisposition: that of creation. He freed himself from the codes of the traditional perfumery to propose his vision of beauty: the alliance of luxurious packaging and exceptional fragrances. Architect of materials and senses, Alexandre J refuses compromise and gives life to objects that arouse emotion. Deeply attached to his country, he also delves into other cultures to find creative ways that his imagination then turns into new worlds. He likes to share his stories through his words, his notes or his colors. With a thirst for knowledge, he constantly wants to learn. Each new experience is an opportunity for in-depth research, as this perfectionist seeks to understand the techniques used by the artisans so his ideas can take shape.