Created in partnership with the award-winning creative network Ogilvy Paris, ‘I Am Trash’ (or in French, Les Fleurs Du Dechet) is the first luxury perfume created by upcycling - by using the trashed ingredients to create something truly beautiful. More specifically, by using exhausted rose petals, already distilled sandalwood chips, and even leftover apples from the food industry to create the most beautiful fruity, floral, and woody blend.
When Etienne de Swardt created his house of perfume in 2006, it was only right and natural for him to give it this name, to honor his birthplace and what it represents.
In South Africa, Etat Libre d’Orange, the Orange Free State, was an autonomous sovereign republic which declared independence from British rule in 1854. Etat Libre d’Orange is a declaration of this independence. Etienne formed his own house with the idea of starting a revolution. He wanted to create a challenging perfumery, to emancipate juices from traditional restrictions. He envisioned perfumes that were furiously liberated, dangerously endearing. Flamboyant, excessive, perfect. Sometimes scandalous, always delicious. Perfumes for life and love and making love.