Pegaso was introduced in 2009, as the 22nd perfume of the Etro collection. Outer cartons were redesigned and are now decorated with white “paisley” motive. A book of photographs, “Flower Power” by Kean Etro, was introduced. It features 50 ml flacons with flowers in various nuances. The new edition, Pegaso, was inspired by Pegasus, a mythological horse with wings, along with effective evocations of Tuscany, Umbria and its countryside. The perfume includes aromas such as basil, bergamot, neroli, iris, black pepper, cedar, benzoin and labdanum.
Etro is an Italian fashion house and manufacturer of fabrics, accessories, leather goods, clothes and fragrances. It was founded in 1968 by Gimmo Etro, and it is still a family business. Fragrances, colors, thoughts and Etro’s perfumes filtered into a picture book like a recipe album. A novel idea to remind us that just as the cooking of food was the first sign of civilization, perfumes are another sublime sign of civilization, perhaps its most mysterious and exciting because it’s impalpable, ephemeral, invisible. This adds even more intrigue and allure to Etro’s book as it stimulates our sight to talk about olfaction, enticing our eyes to tickle our nostrils, using color to spark the desire for a perfume, juxtaposing texts and images to play with our imagination.