The soft lights seem to fondle the wrinkled sound of the old vinyl disc, and play hide-and-seek in the warm embrace of the jazz singer’s voice. The wide french-window is opened on the terrace. Outside, only the cicadas shrill drowning and the warm summer breeze. On the tea-table, a nosegay of freshly plucked flowers, flooding the room with a cocktail of smells and a bright colour palette. You uncork a champagne bottle and fill the two flutes. The unmistakable flavour of yeast hovers in the air. You settle into the couch, to enjoy this moment, and take a good look around – every single detail is simply perfect. You then close your eyes, breathe deeply, listen to the sound of her steps on the stairs. Can’t help smiling. You wish these moments would never end.
There comes a knock on the door.
THE CONCEPT: MUSICAL OPERA. The brand is based on the Italian heritages of Art, Design and “Musical Opera”. The bottles are a piece of design, and fragrances are organised in Acts, like the Scenes in an Opera. Over the years, our fragrances were featured in several “best of” awards and nominations, which helped a lot to increase the awareness and followers of our brand worldwide.
NOSES AS ACTORS ON STAGE. One of the most peculiar aspects of the brand is to develop each single fragrance with a different perfumer, and to write the name of the nose on the bottle and pack. The declared goal is to collaborate with the most promising, relatively unknown young perfumers in the world – the brand is now recognised for having the ability of spotting rising stars.