What could depict the feeling of a lover, but the crispy, vibrant scent of a scarlet flower?
Love. Oh, love. Lover, oh lover.
And… what’s in a name? That which we call a rose
by any other name would smell as sweet.
But – more often than not – love might have a tragic end.
The rose of love has dried down. Just one night has passed,
and it looks like a-thousand years.
Crush the dried-down rose in your hands. You will get nothing but dust.
And a beautiful, melancholic memory of how sweet this swiftly-fading romance has been.
THE CONCEPT: MUSICAL OPERA. The brand is based on the Italian heritages of Art, Design and “Musical Opera”. The bottles are a piece of design, and fragrances are organised in Acts, like the Scenes in an Opera. Over the years, our fragrances were featured in several “best of” awards and nominations, which helped a lot to increase the awareness and followers of our brand worldwide.
NOSES AS ACTORS ON STAGE. One of the most peculiar aspects of the brand is to develop each single fragrance with a different perfumer, and to write the name of the nose on the bottle and pack. The declared goal is to collaborate with the most promising, relatively unknown young perfumers in the world – the brand is now recognised for having the ability of spotting rising stars.