Out there, the snow-covered Nevsky Prospekt, and a sumptuous Art Noveau building. Inside, a large bookstore. And, on the first floor, an elegant cafè. As water is poured in the cup, the infusion unleashes its most characteristic notes.
Black tea, heavy and intense. A floral note, sharp and biting.
And that unmistakably dry and smoky aftertaste given by the caravanserai campfires, meant to keep the precious tea cargo dry in the never-ending journey through Siberia. The fresh mint leaves give a pleasant fresh touch to the hot water. A teaspoon of raspberry preserve sweetens, without altering it, the bitter aftertaste of leather and birch. We sip it slowly, gazing out of the wide window, towards the beautiful cathedral of Our Lady of Kazan and beyond. The Russian Tea ritual today carried us to an unexpected journey in remote lands, full of mystery and fascination.
THE CONCEPT: MUSICAL OPERA. The brand is based on the Italian heritages of Art, Design and “Musical Opera”. The bottles are a piece of design, and fragrances are organised in Acts, like the Scenes in an Opera. Over the years, our fragrances were featured in several “best of” awards and nominations, which helped a lot to increase the awareness and followers of our brand worldwide.
NOSES AS ACTORS ON STAGE. One of the most peculiar aspects of the brand is to develop each single fragrance with a different perfumer, and to write the name of the nose on the bottle and pack. The declared goal is to collaborate with the most promising, relatively unknown young perfumers in the world – the brand is now recognised for having the ability of spotting rising stars.