Confident and modern, self-assured and warm, White Rose is an elegant contradiction of silk and spice. Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.
Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.
Floris London was founded in 1730 and is the oldest perfume manufacturers in the world. The timeless and elegant company is still family owned and, now in the 8th generation, managed by the descendants of its founder, Juan Famenias Floris. British family perfumers, Floris London has been providing uncompromising fragrances for stylish generations. The oldest independent family perfumer in the world and the only Appointed Perfumer to Her Majesty the Queen, Floris is the original and authentic fragrance house. The house of Floris presents ladies and men's fragrances, skincare products and high quality accessories. Firmly anchored in its long traditions and family history, but always open for the present and future, the name Floris today stands for desirable products, which combine technical know-how, quality and individuality. The creations appeal to all who appreciate a timeless style and exclusivity.