Nice, 8am. Sunshine and light traffic on the Promenade des Anglais. Here she comes, with the soft top down, and you jump in. As the road unwinds, the view of the gulf suddenly becomes amazing. Her colourful Hermes foulard sweeps with the breeze and you breathe deeply to catch the rich mixture of Cote dAzur flavours, in their magic blend of floral and marine. She parks in a panoramic spot and draws out of the back of the car a basket with your breakfast. She doesnt mind sitting on the ground, she bought her lovely dress at the market stalls for a few dollars and it is not worth worrying about. What a woman! - you think - she can match a few-dollar-dress with such an astonishing pearl necklace. You open a bottle of Beaujolais wine, and lean towards her to pour some wine into her glass. You cant help stopping pouring wine and close your eyes, as you smell her perfume. So much in line with her, with her style: sweet and mellow, a mixture of flowers and fruit and some hints of vanilla at the bottom.
THE CONCEPT: MUSICAL OPERA. The brand is based on the Italian heritages of Art, Design and “Musical Opera”. The bottles are a piece of design, and fragrances are organised in Acts, like the Scenes in an Opera. Over the years, our fragrances were featured in several “best of” awards and nominations, which helped a lot to increase the awareness and followers of our brand worldwide.
NOSES AS ACTORS ON STAGE. One of the most peculiar aspects of the brand is to develop each single fragrance with a different perfumer, and to write the name of the nose on the bottle and pack. The declared goal is to collaborate with the most promising, relatively unknown young perfumers in the world – the brand is now recognised for having the ability of spotting rising stars.