“Angelina means a lot to me. First of all, it was the name of my mother. And from my mother I inherited the passion for travels and for nice afternoon teas in fancy patisserie. So it was almost natural – when I started traveling frequently to Paris – to feel a strong attraction for this place in Rue de Rivoli. Every single business trip in the Ville Lumiere could not end without a stop at our favourite delicatessen place. And most of the times I ended up eating a chestnut dessert that my mother would cook for me when I was a kid, the Mont Blanc!” – Alessandro Brun
Stopping at the legendary tearoom – like famous artists and fashion designers did since the turn of the XX Century – means turning back time, bringing back sweet memories that the talented Fanny Bal (the nose behind the creation of Madeleine) skilfully managed to capture in a sweet floral creation that will not pass unnoticed.
Like a charming girl, sipping hot chocolate in Rue de Rivoli.
THE CONCEPT: MUSICAL OPERA. The brand is based on the Italian heritages of Art, Design and “Musical Opera”. The bottles are a piece of design, and fragrances are organised in Acts, like the Scenes in an Opera. Over the years, our fragrances were featured in several “best of” awards and nominations, which helped a lot to increase the awareness and followers of our brand worldwide.
NOSES AS ACTORS ON STAGE. One of the most peculiar aspects of the brand is to develop each single fragrance with a different perfumer, and to write the name of the nose on the bottle and pack. The declared goal is to collaborate with the most promising, relatively unknown young perfumers in the world – the brand is now recognised for having the ability of spotting rising stars.