Hrvatski
Selahatin Whitening Toothpaste Snowfall 25ml - Toothpaste
As low as
8,00 €
Availability:
In stock
SKU
SEL73884
Peppermint, Sweet Mint & Menthol
Quiet as the first snow, still as a people.
Shaped by the tyranny of its northern latitude, Snowfall pays homage to a people – Swedes – whose lives are lived half in darkness, half in light. A spirit tamed by six months of darkness but unleashed with the creative fruits born out of wintertime introspection.‘Snowfall’s’ calm and subtle character brings a meditative ritual, soothing as watching white flakes swaying from a nighttime sky.A fresh coat of snow tempers the soundscape. Silence as deafening as empty streets, cars and traffic lights in deep sleep.Time for a moment of reflection.
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Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine an
