Hrvatski
Selahatin Whitening Toothpaste Sassafrass 25ml - Toothpaste
As low as
8,00 €
Availability:
In stock
SKU
SEL73885
Sassafras, Sarsaparilla, Wintergreen, Peppermint & Menthol
Out of the dark days of winter spring makes its unlikely ascent. A glimpse of the sun and a scent of life tells of simpler times ahead.‘Sassafras’, the South American herb, received its name “stonebreaker” from its audacity to establish life under the most dire of circumstances. Out of darkness and stone blooms the sweet.
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Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine an
