Hrvatski
Selahatin Whitening Toothpaste Untamed 25ml - Toothpaste
As low as
8,00 €
Availability:
In stock
SKU
SEL73886
Wild Mint, Hybrid Species Of Watermint And Green Mint & Menthol
Wild at heart. Peppermint (Mentha piperita) is one of the most undeterred and savage botanical species. With rampant aggression it propagates its DNA and spreads across gardens. ‘Untamed’ harnesses the power of the green plant’s feral and unabashed energy.
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Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine an
